Troven Ads Optimizer · Amazon Advertising for KDP

Stop
Paying
For Waste.

Every week, know exactly which keywords to cut, which to scale, and where your royalty margin is leaking. Built for KDP nonfiction authors who are serious about ads.

Apply for Beta Access See How It Works

$33 → $757

KDP royalties, March to May

101% → 58.5%

Blended ACOS, same period

26%

Of ad spend identified as recoverable waste

What it is

Troven Ads Optimizer is an Amazon Advertising management tool built specifically for Kindle Direct Publishing authors. It connects to your Amazon Advertising account via the official Amazon Ads API, pulls your Sponsored Products campaign data automatically, and generates a weekly prioritized action list — what to negate, what to bid up, what to pause.

Every recommendation is calculated against your actual royalty economics — not a generic ACOS target. If your paperback nets $4.20 and your ebook nets $2.80, the optimizer knows the difference and treats them accordingly.

You connect once. Every week, you get a ranked action list with the highest-leverage moves at the top.

Amazon Advertising services provided

Troven provides Amazon Ads optimization services to advertiser clients — KDP authors running Sponsored Products campaigns on Amazon. These services include:

Campaign analysis. Automated pull of campaign, ad group, keyword, and search term performance data via the Amazon Advertising API.

Optimization recommendations. Weekly prioritized action plans covering bid management, negative keyword harvesting, and campaign structure improvements.

Performance reporting. ACOS tracking, spend analysis, and royalty-adjusted return calculations delivered per account.

How it works

Four steps. Weekly, on autopilot.

Step 01

Connect your account

Authorize once via Amazon's secure OAuth flow. We never see your login credentials — authorization is handled entirely through Amazon's own systems.

Step 02

Enter your royalty data

Provide your net royalty per format (ebook, paperback, hardcover). This is the economic foundation every recommendation is built on — your break-even isn't a generic target.

Step 03

We pull your campaign data

The optimizer pulls your Sponsored Products performance data via the Amazon Ads API — campaign structure, ad groups, keywords, search terms, spend, sales, and ACOS — updated weekly.

Step 04

Act on your weekly list

Every Monday, your prioritized action list is ready. Highest-leverage moves first. Takes 20–30 minutes to implement. The system learns from your account over time.

Key features

Built around how KDP ads actually work.

Amazon Ads API integration

Direct connection to the Amazon Advertising API via OAuth. Campaign data pulls automatically — no manual exports, no CSV uploads, no copy-paste.

Royalty-adjusted ACOS targets

Break-even ACOS is calculated from your actual net royalties per format. A $2.80 ebook and a $4.20 paperback don't share the same target — and they shouldn't.

Weekly negative keyword harvest

Search terms that are burning spend without producing sales get flagged for negation each week, before the losses compound. This is where most KDP authors lose the most money.

Bid optimization recommendations

Keywords performing below break-even ACOS get ranked for bid increases. Keywords performing above get ranked for reduction or pause — with the math shown.

Per-account learning

The system builds a picture of your account over time — your catalog, your typical conversion windows, your winning search terms. Recommendations get sharper with each week of data.

Campaign management support

Beyond recommendations, we provide guidance on campaign structure, match type strategy, and portfolio organization for Sponsored Products campaigns on Amazon.

Who it's for

A good fit. And a bad one.

This is built for you if…

You publish KDP nonfictionNonfiction search intent is more consistent, which means ad data is more actionable. Fiction follows different patterns — a different tool for a different problem.

You're spending $300+/month on Amazon AdsBelow that threshold, there isn't enough data to make weekly optimization meaningful. If you're not there yet, the right move is getting there first.

You want to understand your numbersThis tool shows you the math. If you'd rather have a black box, this isn't it.

You have at least one live Sponsored Products campaignWe need data to work with. A campaign that's been running for 30+ days gives us enough to produce meaningful recommendations from the start.

Not the right fit if…

You're just starting with adsGet some campaigns running first. Come back when you have 60–90 days of data.

You publish primarily fictionGenre fiction has different advertising dynamics. The optimization logic here is tuned for nonfiction search and purchase behavior.

You want someone else to run your ads entirelyThis tool produces recommendations — you implement them. We're not a managed service.

Built from real data

The founder ran this manually for three months first.

$757

KDP royalties in May

Up from $33 in March

58.5%

Blended ACOS, most recent week

Down from 101% when the methodology started

26%

Of ad spend identified as recoverable waste

Across 3 pen names in the first analysis

"I ran this methodology by hand across three pen names for three months before building the tool. The numbers above are what happened. The optimizer exists because doing this manually every week is not a sustainable way to run a publishing business — but the underlying logic works."

Mike M. — Founder, Troven Inc. — KDP Author, 3 pen names

Pricing

Straightforward. Month to month.

No annual contracts. Cancel anytime. During the beta period, all access is free — see below.

Starter

$29

per month

1 Amazon Ads account connected
Weekly action list — top 10 moves
Royalty-adjusted ACOS targets
Negative keyword recommendations
Bid adjustment recommendations
Email delivery of weekly report

Get Started

5–10 authors.
Free for 60–90 days.

We're accepting a small group of nonfiction KDP authors for a free beta. You get full access to the optimizer at no cost for the duration. In exchange, we ask for honest feedback on what the tool gets right and what it doesn't. Spots are limited and will fill based on fit, not first-come-first-served.

To apply, send a short note to mikem@troven.ca with your KDP nonfiction category, approximate monthly ad spend, and how long you've been running Sponsored Products campaigns.

Apply for Beta

5–10 spots available

About the tool

Troven Ads Optimizer was built by Mike Minogue, founder of Troven Inc. — a KDP author who spent three months doing this analysis manually before deciding to build the tool that should have existed already. It connects to the Amazon Advertising API as a registered Tool Provider in the Amazon Ads Partner Network. All advertiser data is handled in accordance with our Privacy Policy.

Questions? mikem@troven.ca

StopPayingFor Waste.