These Terms of Service ("Terms") govern your access to and use of Troven Ads Optimizer (the "Service"), provided by Troven Inc. ("Troven," "we," "us," or "our"), a company based in Guelph, Ontario, Canada.
By creating an account, connecting an Amazon Advertising account, or otherwise using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.
If you are using the Service on behalf of a business or other entity, you represent that you have the authority to bind that entity to these Terms.
You must be at least 18 years of age to use the Service. By using the Service, you represent that you meet this requirement. The Service is not directed at, and may not be used by, individuals under 18.
Troven Ads Optimizer connects to your Amazon Advertising account via Amazon's official Advertising API to analyze your Sponsored Products campaign performance and generate optimization recommendations — including keyword and ASIN negation, bid adjustments, campaign and target pausing, and keyword harvesting — calculated against your book-specific royalty economics.
Depending on your subscription tier, the Service may also offer approve-and-execute functionality: the ability to review and approve a recommendation and have Troven submit the corresponding change directly to your Amazon Advertising account via the Amazon Ads API, rather than applying it yourself.
To use the Service, you must connect a valid Amazon Advertising account via Amazon's OAuth authorization flow. You represent that you are authorized to connect and manage the Amazon Advertising account(s) you connect to the Service — you may not connect an account you do not own or lack authorization to manage.
Troven never receives or stores your Amazon login credentials; authorization occurs entirely through Amazon's own systems. You may revoke Troven's access to your Amazon Advertising account at any time through your Amazon Advertising console or by disconnecting your account within the Service.
This section applies if your subscription tier includes approve-and-execute functionality.
When the Service presents a recommendation for your review, you are solely responsible for reviewing that recommendation before approving it. By clicking "Approve," you are directing Troven to submit the described change to your Amazon Advertising account on your behalf. Troven executes only what you have explicitly approved.
You acknowledge and agree that:
This section applies where the Service is purchased through a third-party platform, including Fiverr or similar marketplaces, as a managed service.
Where you purchase the Service as a managed offering through a third-party platform, you still connect your Amazon Advertising account through Amazon's official OAuth authorization flow as described in Section 4, and that authorization governs the technical access granted to Troven. This section governs the judgment-based decisions Troven makes once that access exists.
Unlike self-serve use of the Service described in Section 5, where you review and approve each recommendation yourself, a managed service order authorizes Troven to review your account's weekly data and execute changes directly, using Troven's professional judgment, without seeking your approval for each individual action.
Scope of authority. You authorize Troven to take any action available through the Service in managing your Amazon Advertising account, including but not limited to adjusting bids, pausing or resuming campaigns, adding or removing keywords, and modifying budgets, based on Troven's professional judgment of your account's performance data. Troven is not required to seek your approval before taking any individual action within the scope of a managed service order.
No guarantee of outcomes. Section 7 applies equally here: Troven makes no guarantee, warranty, or representation regarding the outcome of any decision made under a managed service order. Decisions are made using good-faith professional judgment based on the data available at the time, not with the benefit of hindsight.
Limitation of liability. The limitation of liability in Section 14 applies equally to actions taken by Troven under a managed service order, in the same manner it applies to changes you approve yourself under Section 5.
The Service provides analytical recommendations and, where applicable, automation of changes based on your historical campaign data and stated royalty economics. Troven makes no guarantee, warranty, or representation that use of the Service will improve your advertising performance, reduce your advertising spend, increase your sales, or produce any particular financial outcome. Amazon Advertising campaign performance is influenced by many factors outside Troven's control, including Amazon's own algorithms, marketplace competition, and consumer behavior.
You acknowledge that any recommendation, whether applied manually, through approve-and-execute, or under a managed service order as described in Section 6, is provided on an advisory or professional-judgment basis and that outcomes may vary, including outcomes that are worse than your account's performance prior to using the Service.
From time to time, Troven may offer access to the Service, or to specific features, on a free or discounted beta or early-access basis. Where that applies:
The Service is offered on a subscription basis, billed monthly, through our payment processor, Stripe. Available tiers and their features are described at troven.ca/optimizer.html and are subject to change with notice.
Our collection and use of your personal information and Amazon Advertising data is governed by our Privacy Policy, incorporated into these Terms by reference.
You may request deletion of your data at any time by contacting us at the email address below. We will process deletion requests in accordance with our Privacy Policy and applicable data protection law.
You agree not to:
We reserve the right to suspend or terminate access to the Service for any account found to violate this section.
The Service, including its software, design, and content (excluding your own account data), is the property of Troven Inc. and is protected by applicable intellectual property laws. These Terms do not grant you any rights to Troven's trademarks, logos, or branding.
You retain all rights to your own data, including your campaign data, royalty information, and book catalog, as connected to or entered into the Service.
The Service is provided "as is" and "as available," without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that any automated execution will complete successfully or as intended.
We do not guarantee the availability of any particular feature, including the weekly automated analysis run, on any specific schedule.
To the maximum extent permitted by applicable law, Troven Inc. and its officers, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of advertising spend, loss of sales, loss of profits, or loss of data, arising out of or related to your use of the Service — including damages arising from a change executed through the Service's approve-and-execute functionality that you approved, or executed by Troven on your behalf under a managed service order as described in Section 6.
To the maximum extent permitted by applicable law, Troven's total aggregate liability arising out of or relating to these Terms or the Service shall not exceed the amount you paid to Troven in subscription or service fees during the three (3) months preceding the event giving rise to the claim.
Nothing in these Terms limits liability that cannot be excluded or limited under applicable Ontario or Canadian law.
You agree to indemnify and hold harmless Troven Inc. from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party, including Amazon's own terms governing your Advertising account.
We may suspend or terminate your access to the Service at any time, with or without cause, including for violation of these Terms. You may terminate your account at any time by cancelling your subscription and disconnecting your Amazon Advertising account.
Upon termination, your right to use the Service ceases immediately. Sections of these Terms that by their nature should survive termination (including Sections 6, 7, 10, 12, 13, 14, and 15) will survive.
We may update these Terms from time to time. We will post the revised Terms on this page with an updated "Last updated" date. Material changes will be communicated by email or a notice within the Service where practicable. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of Ontario.
Questions about these Terms can be directed to:
Troven Inc.
Guelph, Ontario, Canada
mikem@troven.ca