Free Website Audit

Score Your
Website.

Fifteen checks, one number out of 100. We look at the same things a customer’s browser and Google’s crawler look at — and tell you what is costing you work. Takes about fifteen seconds.

What we check

Every check is weighted by what it actually costs a trades business in lost calls — not by what is easiest to measure.

  • Conversion — is your phone number tappable on a phone, and can someone reach you without hunting?
  • Security — does the browser call your site “Not Secure” before anyone reads a word?
  • SEO — title, description, headings, canonical, structured data, and whether there is enough on the page for Google to rank.
  • Mobile — does it render properly on the device most of your customers use?
  • Local & trust — address, social links, and whether the copyright still says a year that makes you look closed.
  • Accessibility — image alt text, which matters for both screen readers and search.
Run the audit

We send the results to your inbox. No account, no call required.

Crawling your site

Running all fifteen checks against the live page. This usually takes ten to fifteen seconds — hang tight.

0
out of 100

    Why it matters

    Most small business websites lose work quietly.

    Nothing breaks. No error appears. The phone simply rings less often than it should, and there is no obvious reason why. Almost always the cause is one of three things, and all three are measurable.

    01 · FOUND
    Getting Found
    A missing title tag, a thin page, or no structured data and Google has almost nothing to work with. For a trades business competing on “plumber near me” in Guelph or anywhere across Southern Ontario, that is the difference between page one and page four. Most of the fixes are an afternoon of work, not a rebuild.
    02 · TRUSTED
    Looking Legitimate
    A browser warning that says “Not Secure”, a copyright line stuck three years in the past, or a site that does not fit a phone screen — each one quietly tells a customer to try the next result instead. Trust is decided in the first few seconds, long before anyone reads what you actually do.
    03 · CONTACTED
    Getting The Call
    Most visitors arrive on a phone. If your number is typed as plain text instead of a link they can tap, if there is no form, or if your address is nowhere on the page, you have made getting in touch a chore. This is the cheapest category to fix and usually the most expensive one to ignore.
    No catch

    Free means free.

    There is no account to create and no call you have to sit through. Enter your address, get your score, and we email you the results. Reply if you want the full breakdown of every issue we found and what to do about each one — and if you would rather just take the list to whoever built your site, that is a perfectly good outcome too.

    Troven builds and runs websites for trades and small businesses across Guelph, Kitchener–Waterloo, Cambridge and the surrounding region. The audit is the same first pass we run before quoting any project.

    Prefer to talk it through
    • Call or text
      226-220-7295
      Straight through to Mike — no call centre, no queue
    • Email
      mikem@troven.ca
      We respond within one business day
    • Where we are
      Guelph, Ontario
      49 Kearney Street, Guelph, Ontario N1E 7B9, Canada
    • Elsewhere
      LinkedIn
      Mike Minogue, P.Eng., MBA